{favourite five: denise porcaro}


"I perhaps owe having become a painter to flowers."
~Claude Monet

. . . to enter the world of
denise porcaro is to be swept away into an enchanting realm you only thought possible in the secret garden . . .

denise, the founder and owner of the alluring flower girl in nyc, has taken floral design to new heights with her exquisite eye for beauty and ethereal arrangements -- a delicate bundle she creates with dainty garden roses, ravishing wild flowers, or lavish peonies wrapped with the
prettiest of ribbons will whisk you away into the romance of a bygone era

with a client list that includes stella mccartney, chanel and the
illustrious plaza hotel of manhattan {and a blooming career that has graced the pages of vogue, instyle and elle} we will definitely be paying close attention to denise's:


{five favourite pieces of advice for running a business}

1. dedication is key: know that if you're going to go for something, it should envelope your whole life; you're married to your business in a way, and you should know that going into it

have a business plan: you don't need a big business plan -- it can even be written on the back of a bar napkin -- you just need to write down your goals and visualize them happening

3. do what you love: if you're doing what you love, it is that much easier; it cuts all the work in half when it is your passion

4. read your client: cater to your client's unique taste; listen to them, their budget, their likes and dislikes -- that's what we do at
flower girl -- we don't give our clients “package a” or “package b”, but really sit with them and figure out exactly what they want and do our best to give them exactly that

5. don’t sweat the small stuff: this is much easier said than done; when you're a perfectionist and you're doing this sort of work, it's hard not to sweat the small stuff, but you have to keep perspective and remember the big picture


vogue, february 2010, dress by jason wu, boots by dolce & gabbana; inset, vogue, may 2008}

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Blogger Kate Lewis said...

wow, beautiful flowers and advice. plus, her outfit is killer!

March 16, 2011  
Blogger Sarah Klassen said...

This spot looks enchanting—what a lovely find... as for the advice, it is perfect, and so so true. Thank you for sharing this with us, xo

March 16, 2011  
Anonymous meenal @ maison marigold said...

Perfect advice ..the third one in Rumi's words reads as " let what you love be what you do"!gorgeous flowers...beautiful post as always!! xx meenal

March 16, 2011  
Anonymous Tamara, Bella Boho said...

In total agreement with Kate, great outfit. A very stylish and inspiring gal!

Great post!

March 16, 2011  
Blogger Eleni said...

She is so right..
especially no5, I've fallen in that trap a thousand times! It's exactly what Voltaire say:
"The perfect is the enemy of good"

Love your new favorite five series!
xo, Eleni

March 16, 2011  
Blogger Karena said...

She looks so great with the flowers wow!!

Come and enter my just in time for Spring Giveaway!

Art by Karena

March 16, 2011  
Blogger Amanda Swann said...

Beautiful pictures and advice!! I tried my own business a couple years ago, but I just wasn't cut out for it! I think I did sweat too much of the small stuff.

The Cheeky Cafe

P.S. My adorable tote giveaway ends tonight, so make sure you enter;)

March 16, 2011  
Blogger Girly Notes said...

nice blog check my blog out :)

March 16, 2011  
Anonymous John Agee Paris said...

As a designer/business owner, I sort of mentally already knew this advice, but sometimes you need someone to remind you! Thanks for that, and I couldn't agree more. Lovely site.

John Agee

March 17, 2011  
Blogger Court5km said...

Wonderful advice and what a truley amazing job. Follow your heart..it know's the way :)!!

March 17, 2011  
Anonymous Lauren said...

Great advice. Thank you! I hope to one day have my own PR agency.

March 17, 2011  
Blogger Rachel {Inspiration in Italy} said...

...am so grateful for this advice, and feeling very inspired by this very important advice. I find this information very useful, thank you so much Laily for posting! I am a huge fan already of favourite fives!!


March 18, 2011  
Blogger The Pocket Stylist said...

I love this post! The advice is right on. Being a business owner of two businesses I know this advice is needed when starting out!

March 19, 2011  

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