{favourite five: rent the runway}


It's almost wedding season and aside from new beginnings and catching bouquets, there is just one thing on everybody's mind: what to wear? Jennifer Hyman and Jenny Fleiss have the most delightful solution, and it involves a mountain of haute couture and never having to wear the same gown twice.

Jennifer and Jenny, who met at Harvard, realized they were not the only ones who adored high-end fashion, whether for black-tie affairs or casual first dates, used their backgrounds in business and entrepreneurial spirit to launch, Rent the Runway, a membership-only designer rental company where women can rent dresses and accessories from over 100 of the most luxurious labels including Herve Leger, Proenza Schouler, Missoni and Badgley Mischka for only 10 percent of the retail price,
making shopping in Carrie Bradshaw's closet no longer something in our dreams . . .


. . . and since Jennifer and Jenny's mission is to assist modern-day Cinderellas find the perfect dress to whisk away Prince Charming, we naturally wanted to know which dresses were the most sought after, so we sat down with them this week to find out:


{the top five most coveted dresses}

5. Jenny Fleiss: "All Herve Leger dresses do incredibly well on Rent the Runway. It’s such an iconic brand. The Berry Ombre Dress is a top rental as customers have really been drawn to one shoulder dresses the past several months."

4. Jennifer Hyman: "The teal Yigal Azrouel dress is also a top pick -- again, one shoulder dresses are really on trend right now. "

3. Jenny Fleiss: "For any girl looking for a classic mini dress, the Robert Rodriguez Black Label Sequin Insert Mini is a popular choice. Black is flattering on every body type and what girl doesn’t love sequins!"

2. Jennifer Hyman: "The Badgley Mischka Screen Siren Gown is arguably the Rent the Runway dress that makes the biggest statement. For any girl attending prom, a formal wedding, or red carpet event, this is the dress that is most sought after."

1. Jennifer Hyman: "The Key Hole Goddess Gown by Nicole Miller has been an all time hit -- it looks great on every skin tone and is especially popular this time of year with prom and spring weddings approaching."


{p.s.} previous favourite fives:
* designer: rachel ashwell
* actress & fashion muse: chloë sevigny
* floral stylist: denise porcaro

~ laily

{images: painting by susan calloway via elements of style; mali sabatasso green turquoise ring; backstage at balmain; giuseppe zanotti design diamante sandals; mona johannesson in plaza magazine via a glamorous little side project; champagne & macarons from a previous post}

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Blogger Rachel {Inspiration in Italy} said...

Wonderful post, Laily! I'm quite taken with this genius idea, what a great way for every girl to be able to wear the dress of her dreams. I love all of their top 5 most coveted dresses, especially Robert Rodriguez and Badgley Mischka!

As always, an informative and inspiring favourite 5!


April 02, 2011  
Blogger kelcy ☼ said...

That's such a good idea!!
I can see how that would be an amazing idea for a ball, prom, formal, or wedding!


April 02, 2011  
Anonymous Anonymous said...

I had the privilege of listening to Jennifer speak at my university. It is a really great business model. I've told so many people about it.

I decided to try out RTR for my 21st birthday. I chose Milly's Like Honey Dress to go out to this great Italian restaurant. The whole experience was just perfect.

April 02, 2011  
Anonymous MG said...

I love Herve Leger dresses. OMG. The best.

April 02, 2011  
Blogger Tamara Nicole said...

Oh my I am sooo excited to check this out . . . I want some Mischka's soooo bad! Thanks for the info, enjoy the rest of your weekend!

April 02, 2011  
Blogger My Little World said...

I love the idea.

April 02, 2011  
Anonymous meenal @ maison marigold said...

what an idea! love the herve leger dress!hope you are having a great weekend..do visit my blog when you have a moment.. xx meenal

April 03, 2011  
Anonymous Sherry said...

i love your blog & always read it
everything you post is beautiful
you've never shared your favorite music, could you please do so :)

April 03, 2011  
Blogger Beadboard UpCountry said...

Those girls have a greeat thing going for them... Seems like a win win for both sides! Maryanne ;)

April 03, 2011  

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